When it came time to give NZ Rhapzody™ a brand identity worthy of its punchy, tropical character, we teamed up with the crew at Downing Creative.
Rather than the usual glossy hop marketing, they went full punk rock — hand-cutting letters from newspaper headlines to build the logo and channelling raw, DIY energy into everything from packaging to merch.
The result? A brand as loud and rebellious as the hop itself. Check out the video above, and see the full case study and more of Downing's work below.
